Posts Tagged ‘Indian’

See All Button - Unintended Benefits

Thursday, June 18th, 2009

When you perform a category search, you are given an option in the top right corner to “SEE ALL”. This feature was initially intended to simply allow users to quickly zoom out and see a larger number of results.

But after playing around with the feature, we realized it provided value beyond the quick zoom out.

Take for instance, Indian Food. Go to Categories –> Dining –> Indian. Once the search is completed, tap “SEE ALL”

indian-see-all1

The map zooms out and you can now see all your results. The interesting thing is the clustering of results in certain areas.

In the bottom right in the purple neighborhood, you see a dense clustering of lights along one street. This is 6th Street in the East Village. And if you have ever been to 6th Street you know that it is a destination for Indian food.

Similarly, there is another grouping in the middle right. This area is called Murray Hill also affectionately knows as “Curry Hill” for its numerous Indian restaurants.

Another example is Korean food. Again, go to Categories –> Dining –> Korean and then tap “SEE ALL” once the search is finished.

korean-see-all1

Just south of the Empire State Building you see a clustering of lights. This is West 32nd Street also known as Koreatown. There was even a small independent film called West 32nd Street starring John Cho (of Harold and Kumar fame) based on life in NYC Koreantown.

What we realize now, is that the “SEE ALL” feature is great for identifying ethnic clusters (Koreatown), industry groupings (garmet district), or nightlife hotspots (Meatpacking District).

So whether you are visiting for the weekend or are local to the city, make sure to check out this option.  You might find an area that you never knew existed.

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